What's in the name: Social Sets?

Dakota Stangland - Co- Founder, Social Sets

Social media is kind of magic, right? The kind that turns complete strangers into besties, helps brands blow up overnight, and makes the world feel a little smaller. At its core, social media is all about connection. And that’s exactly why we created Social Sets.

We wanted a name that actually meant something—a name that reflects what social media should be: a space to build relationships, share stories, and grow. We're here to set you up to be social, to be seen, and to make sure your content doesn’t just disappear into the void.

What We Do Behind the Scenes

Let’s be real—going viral isn’t luck. It’s strategy. Behind every post that actually gets engagement, there’s a whole lot of planning, creativity, and some serious know-how. Here’s what our team does behind the scenes to make sure your content hits the right people:

Content Strategy & Planning: We don’t just throw posts up and hope for the best—we map out a strategy that makes sense for you.
Audience Targeting & Growth: Because it’s not about just getting followers, it’s about getting the right ones.
SEO & Hashtag Optimization: We make sure your content is actually getting found (because if no one sees it, what’s the point?).
Trends & Engagement: We stay on top of what’s trending so your brand never feels outdated.
Analytics & Performance Tracking: Numbers don’t lie, and we use them to tweak, refine, and get even better results.
Media Buying & Paid Ads: Our media buyers know exactly how to run targeted ad campaigns that get real results, whether it’s boosting brand awareness, engagement, or sales.

Simple Ways to Grow & Connect on Social Media

Not ready to hire us just yet? No problem. Here’s exactly what we'd tell our best friends if they wanted to start growing their social media today:

Show Up Consistently – Post regularly and engage daily. The algorithm loves consistency.
Engage With Others – Don’t just post and ghost. Reply to comments, DM people, and start conversations.
Leverage Video Content – Video is king (or queen). Short-form, long-form—just get on camera.
Use Strategic Hashtags – A mix of niche and trending hashtags will get you in front of the right people.
Tell Stories, Not Just Sell – People connect with people, not sales pitches.
Create Shareable Content – Make posts that people actually want to send to their friends.
Tap Into Collaborations – Team up with influencers or brands that fit your vibe.
Optimize Your Profile – A clear bio, solid branding, and a strong CTA make all the difference.
Use Analytics to Your Advantage – Figure out what’s working and double down on it.
Be Authentic – Social media is about connection, not perfection. People want real.

Social media isn’t just about posting—it’s about building relationships. So whether you’re DIY-ing your strategy or looking for expert help, focus on showing up, being consistent, and keeping it real. And when you’re ready to take things to the next level? We’ve got you covered.