Why Employee-Generated Content (EGC) is the Secret Sauce to Your Brand’s Success

If you're still relying solely on polished, corporate-brand content to win over customers… it’s time for an intervention. The internet doesn’t care about your perfectly curated ads anymore. People want real. They want authentic. They want to see the humans behind your brand.

Enter Employee-Generated Content (EGC)—the marketing hack that’s giving brands an actual personality (and saving them money in the process).

What Even is EGC?

Think of EGC as the cool cousin of User-Generated Content (UGC). Instead of influencers or customers posting about your brand, it’s your own employees sharing their experiences, insights, and daily moments from inside the company.

This could be:

A behind-the-scenes TikTok from your social media manager showing what really happens in marketing meetings.
A day-in-the-life Instagram Reel from your store associate highlighting the best-selling products.
A LinkedIn post from an employee talking about how your company is actually fun to work for (because let’s be real, people stalk Glassdoor before they apply).

EGC builds trust because it’s not coming from your CEO or a paid ad—it’s from the people who actually live and breathe your brand every day.

Why Brands Should Care About EGC

Higher Engagement: People connect with people, not logos. Content from employees gets 8x more engagement than brand posts. (Yes, eight times.)

More Authenticity, Less Cringe: Nobody wants to see another forced, overly polished corporate ad. Employees keep it real—which means more relatable content and a brand personality that doesn’t feel robotic.

Free (or Almost Free) Marketing: Instead of dumping $$$ into ads, let your employees be the voice of your brand. It’s organic, it’s engaging, and it saves you money.

Stronger Employer Brand: Want top talent knocking at your door? EGC makes your company look like the place to work. If your employees are hyping up your brand online, you don’t have to fight as hard to recruit talent.

The Challenge:

Not Every Employee Wants to Be a Content Creator

Now, in an ideal world, your employees would be jumping at the chance to create content. But let’s be real—not everyone wants to be in front of a camera, and not everyone should be (no offense to the finance team).

A lot of brands struggle to get employees to participate in social media because, well, it’s not their job. Your sales team wants to sell. Your engineers want to code. Your retail staff is busy actually running the store. Forcing EGC can backfire if employees feel like it’s an extra task they didn’t sign up for.

So what’s the solution?

Outsourcing EGC to Pros Who Get It

This is where brands are getting smart. Instead of putting the pressure on their team, they’re hiring companies like us—teams of experienced content creators who can come in regularly to create content on their behalf.

Think of it as having an in-house influencer, but without the awkwardness of making your employees suddenly care about TikTok trends. We handle the strategy, filming, and posting, while your staff gets to focus on what they do best. And the best part? It still feels like EGC because we blend seamlessly into your brand and workplace culture.

Final Thoughts:

EGC is the Future. Are You In?

Brands that get EGC are already winning—think Starbucks baristas showing off custom drinks or Nike employees flexing their workday kicks. And if you’re not tapping into it yet, you’re leaving serious engagement (and credibility) on the table.

The reality? Not every team is excited (or equipped) to create content—but that doesn’t mean you should miss out. That’s where we come in. Our team of content creators seamlessly integrates into your brand, capturing authentic employee moments without the hassle. You get all the benefits of EGC, minus the struggle of convincing your staff to care about trending audio.

Let’s make this easy for you. If you’re ready to start building a stronger, more relatable brand, let’s chat. Shoot us a message, and we’ll walk you through exactly how we can make EGC work for your business.